Imagine paying just 50 cents for a 300g Cheddamelt steak at Spur.
While that may sound unbelievable today, South Africans could buy one for that price in the 1970s. Fast forward to 2026, and the same meal now costs R254.90, a striking example of how inflation has changed the value of money over time.
Inflation is the gradual increase in the prices of goods and services over time, meaning your money buys less than it did in the past.
According to Symmetry Chief Investment Strategist Izak Odendaal, even what seems like a small annual inflation rate can have a significant impact when it compounds over decades.
To illustrate this, Odendaal compared the cost of an average basket of goods.
When the South African rand was introduced in 1961, a basket of everyday goods cost around R100. Today, that same basket would cost approximately R12,365.
In other words, R100 today has only a fraction of the purchasing power it had more than 60 years ago.
Why This Matters
Rising prices affect almost every aspect of daily life, from groceries and transport to electricity and housing. If incomes and savings fail to keep pace with inflation, households gradually lose purchasing power.
That's why financial experts encourage South Africans to invest their savings rather than leaving large amounts of money sitting in low-interest accounts.
According to Odendaal, investments in equities (shares listed on the stock market) have historically outperformed inflation over the long term, helping investors preserve and grow their wealth.
While markets experience periods of volatility, history shows that companies continue to innovate, grow profits and create value over time.
"The great villain of investors is inflation," Odendaal said, explaining that long-term investing allows money to benefit from the power of compound growth.
The Bigger Picture
Although few people think about inflation every day, its impact is visible whenever they pay for groceries, fill up their cars or dine at restaurants.
The dramatic increase in the price of a Spur steak serves as a reminder that the cost of living has changed significantly over the decades, and highlights why financial planning, saving and investing remain important for building long-term financial security.
Has the rising cost of living changed the way you shop, save or spend?
Share your experience with Kasi Connect News by emailing us at news@kasiconnectnews.co.za. Your story could be featured in our Business & Finance section.
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